Viewing Analytics

ClubMail provides detailed analytics to help you understand how your email campaigns are performing. This guide shows you how to access and interpret this data.

Accessing Analytics

Campaign-Level Analytics

  1. Navigate to your club’s dashboard
  2. Click on “Campaigns” in the sidebar
  3. Click on any sent campaign to view its analytics

Club-Level Overview

  1. Navigate to your club’s dashboard
  2. View the overview statistics on the main dashboard

Campaign Analytics

Overview Metrics

For each campaign, you’ll see:

  • Total Sent - Number of emails sent
  • Delivered - Successfully delivered emails
  • Opens - Total opens and unique opens
  • Clicks - Total clicks and unique clicks
  • Bounces - Soft and hard bounces
  • Complaints - Spam complaints received

Engagement Rates

Open Rate:

  • Formula: (Unique Opens / Sent) × 100
  • Industry Average: 20-25% for newsletters
  • Good: Above 25%
  • Needs Improvement: Below 15%

Click Rate:

  • Formula: (Unique Clicks / Sent) × 100
  • Industry Average: 2-5% for newsletters
  • Good: Above 5%
  • Needs Improvement: Below 2%

Click-to-Open Rate:

  • Formula: (Unique Clicks / Unique Opens) × 100
  • Measures engagement of those who opened
  • Good: Above 20%

Timeline View

See when subscribers engaged:

  • Opens by Time - When emails were opened
  • Clicks by Time - When links were clicked
  • Peak Engagement - Identify best sending times

See which links were clicked most:

  • Link URLs - Which links were clicked
  • Click Count - How many times each link was clicked
  • Unique Clicks - How many subscribers clicked

Use this to understand what content resonates with your audience.

Subscriber Analytics

Individual Subscriber Activity

View engagement for each subscriber:

  1. Navigate to “Subscribers”
  2. Click on a subscriber’s email
  3. View their engagement history:
    • Which campaigns they opened
    • Which links they clicked
    • Last activity date

List Performance

Compare performance across email lists:

  • Open rates by list
  • Click rates by list
  • Engagement patterns
  • Identify your most engaged lists

Understanding Metrics

Open Tracking

How It Works:

  • Invisible tracking pixel in each email
  • Loads when email is opened
  • Records open event and timestamp

Limitations:

  • Only works if images are enabled
  • Some email clients block tracking
  • May undercount actual opens
  • More reliable on mobile devices

Best Practices:

  • Don’t rely solely on open rates
  • Combine with click rates for better picture
  • Track trends over time, not absolute numbers

Click Tracking

How It Works:

  • All links automatically wrapped with tracking URLs
  • Click redirects through tracking system
  • Records click event, link URL, and timestamp

Advantages:

  • More reliable than open tracking
  • Works regardless of image settings
  • Shows which content is engaging
  • Better measure of actual engagement

Bounce Tracking

Soft Bounces:

  • Temporary delivery failures
  • May retry automatically
  • Examples: Mailbox full, server down
  • Action: Monitor, may resolve automatically

Hard Bounces:

  • Permanent delivery failures
  • Examples: Invalid email, domain doesn’t exist
  • Action: Subscriber automatically blocked
  • Impact: Removed from future sends

Complaint Tracking

Spam Complaints:

  • Subscriber marks email as spam
  • Automatically unsubscribes subscriber
  • Impact: Can affect sender reputation
  • Action: Review content and sending practices

Interpreting Results

Good Performance Indicators

✅ High Open Rate (>25%)

  • Subject line is effective
  • Sender reputation is good
  • Timing is appropriate

✅ High Click Rate (>5%)

  • Content is relevant and engaging
  • Call-to-action is clear
  • Links are valuable to subscribers

✅ Low Bounce Rate (<2%)

  • Email list is clean and up-to-date
  • Subscriber data is accurate

✅ Low Complaint Rate (<0.1%)

  • Content is wanted and relevant
  • Sending frequency is appropriate

Areas for Improvement

⚠️ Low Open Rate

  • Test different subject lines
  • Improve sender name recognition
  • Adjust sending times
  • Review list quality

⚠️ Low Click Rate

  • Make call-to-action more prominent
  • Improve content relevance
  • Test different link placements
  • Segment lists for better targeting

⚠️ High Bounce Rate

  • Clean your email list
  • Verify email addresses during import
  • Remove invalid addresses
  • Review data collection process

⚠️ High Complaint Rate

  • Review email content
  • Reduce sending frequency
  • Improve list segmentation
  • Ensure subscribers opted in

Using Analytics to Improve

A/B Testing

Test different approaches:

  • Subject Lines: Test different subject lines
  • Send Times: Test different days/times
  • Content: Test different content styles
  • Lists: Compare performance across lists

Content Optimization

Use analytics to guide content:

  • Top Links: Create more content like popular links
  • Engagement Times: Send at peak engagement times
  • List Performance: Focus on high-performing lists

List Health

Monitor list quality:

  • Bounce Rate: Keep below 2%
  • Complaint Rate: Keep below 0.1%
  • Engagement: Remove inactive subscribers
  • Growth: Track subscriber growth over time

Exporting Analytics

Campaign Reports

Export campaign data:

  1. View campaign analytics
  2. Click “Export” (if available)
  3. Download CSV or PDF report
  4. Share with team or analyze externally

Subscriber Reports

Export subscriber engagement:

  1. Navigate to subscribers
  2. Use export functionality
  3. Include engagement data in export
  4. Analyze in spreadsheet software

Best Practices

Regular Monitoring

  • Check analytics after each campaign
  • Review trends weekly/monthly
  • Identify patterns over time
  • Act on insights quickly

Setting Goals

  • Set targets for open and click rates
  • Track progress toward goals
  • Adjust strategies based on results
  • Celebrate improvements

Sharing Insights

  • Share key metrics with team
  • Discuss what’s working
  • Identify areas for improvement
  • Make data-driven decisions

Troubleshooting

No Analytics Data

  • Verify tracking is enabled in club settings
  • Check that campaign was actually sent
  • Ensure emails were delivered
  • Wait a few hours for data to populate

Low Engagement

  • Review subject lines
  • Check sender reputation
  • Verify list quality
  • Test different content

Missing Data

  • Some email clients block tracking
  • Open rates may be lower than actual
  • Click tracking is more reliable
  • Focus on trends, not absolute numbers
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