Email Campaigns

ClubMail’s campaign feature lets you create professional email newsletters and announcements with an intuitive drag-and-drop editor. No coding required!

Key Features

Drag-and-Drop Editor

Build your emails visually by adding and arranging content blocks:

  • Headings - Add H1, H2, or H3 headings to structure your content
  • Text Blocks - Rich text editor for paragraphs and formatted content
  • Buttons - Call-to-action buttons with customizable links and alignment
  • Images - Upload and insert images with alt text
  • Dividers - Horizontal lines to separate sections
  • Spacers - Add vertical spacing between elements

Campaign Management

  • Draft Mode - Save campaigns as drafts and edit them later
  • Scheduled Sending - Schedule campaigns to send at a specific date and time
  • Campaign Status - Track campaign status (Draft, Scheduled, Sending, Sent, Failed, Cancelled)
  • Archive - View sent campaigns in a web archive format

Personalization

Use variable placeholders to personalize each email:

  • Subscriber names and email addresses
  • Custom fields (membership type, graduation year, etc.)
  • Club and campaign information
  • Dynamic unsubscribe and archive links

See Variable Placeholders for complete documentation.

Email Lists

Each campaign targets a specific email list:

  • Select from your club’s email lists
  • Only active subscribers receive emails
  • Automatically excludes unsubscribed, bounced, and blocked subscribers

Campaign Workflow

  1. Create - Start a new campaign and give it a name
  2. Design - Use the drag-and-drop editor to build your email
  3. Configure - Set subject line, preheader text, and select email list
  4. Preview - Review your email in the live preview panel
  5. Save - Save as draft or send immediately/schedule

Campaign Settings

Basic Information

  • Campaign Name - Internal name for your reference
  • Subject Line - The email subject (supports placeholders)
  • Preheader Text - Short preview text shown in email clients
  • Email List - Target list for the campaign

Sender Information

Automatically pulled from your club settings:

  • From Name - Display name for the sender
  • From Email - Sender email address (format: slug@clubmail.csaonline.ca)
  • Reply-To - Email address for replies (optional)

Campaign Statuses

  • Draft - Campaign is saved but not sent
  • Scheduled - Campaign is queued for future delivery
  • Sending - Campaign is currently being sent
  • Sent - Campaign has been successfully sent
  • Failed - Campaign encountered errors during sending
  • Cancelled - Scheduled campaign was cancelled before sending

Best Practices

Subject Lines

  • Keep subject lines concise and clear
  • Use placeholders for personalization: {{.Name.First}}, don't miss our event!
  • Test different subject lines to improve open rates

Content Structure

  • Start with a clear heading
  • Use short paragraphs and bullet points
  • Include a clear call-to-action button
  • Add images to break up text
  • End with contact information or social links

Scheduling

  • Schedule campaigns for optimal engagement times
  • Consider time zones of your subscribers
  • Avoid sending during holidays or exam periods (for student clubs)

Testing

  • Always preview your campaign before sending
  • Test with different subscriber data to see how placeholders render
  • Check mobile responsiveness in the preview
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