Analytics & Tracking

ClubMail provides comprehensive analytics to help you understand how your email campaigns are performing. Track opens, clicks, bounces, and more.

Key Features

Open Tracking

Monitor email open rates:

  • Tracking Pixel - Invisible image tracks when emails are opened
  • Open Count - Number of times each email was opened
  • Unique Opens - Number of subscribers who opened
  • Open Rate - Percentage of subscribers who opened
  • Open Timestamps - When each open occurred

Click Tracking

Track link clicks in your campaigns:

  • Automatic Tracking - All links in emails are automatically tracked
  • Click Count - Total number of clicks per campaign
  • Unique Clicks - Number of subscribers who clicked
  • Click Rate - Percentage of subscribers who clicked
  • Click Timestamps - When each click occurred
  • Link URLs - Which links were clicked

Bounce Tracking

Monitor email delivery issues:

  • Soft Bounces - Temporary delivery failures
  • Hard Bounces - Permanent delivery failures
  • Bounce Details - Diagnostic codes and reasons
  • Automatic Handling - Subscribers automatically updated based on bounce type

Complaint Tracking

Track spam complaints:

  • Complaint Events - When subscribers mark emails as spam
  • Automatic Unsubscribe - Complaints trigger automatic unsubscribe
  • Complaint Details - Feedback type and provider information

Campaign Analytics

Overview Metrics

For each campaign, view:

  • Total Sent - Number of emails sent
  • Delivered - Successfully delivered emails
  • Opens - Total and unique opens
  • Clicks - Total and unique clicks
  • Bounces - Soft and hard bounces
  • Complaints - Spam complaints received

Engagement Rates

  • Open Rate - (Unique Opens / Sent) × 100
  • Click Rate - (Unique Clicks / Sent) × 100
  • Click-to-Open Rate - (Unique Clicks / Unique Opens) × 100

Timeline

View campaign performance over time:

  • Opens and clicks by day/hour
  • Identify peak engagement times
  • Track long-term engagement

Subscriber Analytics

Individual Subscriber Activity

View engagement for each subscriber:

  • Email Opens - Which campaigns they opened
  • Link Clicks - Which links they clicked
  • Last Activity - Most recent engagement
  • Status - Current subscription status

List Performance

Compare performance across email lists:

  • Open rates by list
  • Click rates by list
  • Subscriber engagement patterns

Bounce Management

Soft Bounces

Temporary delivery failures:

  • Mailbox Full - Recipient’s mailbox is full
  • Server Down - Recipient’s mail server is temporarily unavailable
  • Message Too Large - Email exceeds size limits
  • Auto-Retry - System may retry delivery

Handling:

  • Tracked and logged
  • Multiple soft bounces may result in blocking
  • Configurable threshold in platform settings

Hard Bounces

Permanent delivery failures:

  • Invalid Email - Email address doesn’t exist
  • Domain Doesn’t Exist - Recipient domain is invalid
  • Blocked - Recipient server blocks your emails
  • No Retry - Delivery will not be retried

Handling:

  • Subscriber automatically marked as “Blocked”
  • Excluded from all future campaigns
  • Cannot be manually reactivated

Complaint Management

Spam Complaints

When subscribers mark emails as spam:

  • Automatic Unsubscribe - Subscriber immediately unsubscribed
  • Complaint Logged - Event recorded in analytics
  • Provider Notification - AWS SES notified of complaint

Complaint Types

  • Abuse - General spam complaint
  • Fraud - Suspected fraudulent content
  • Virus - Suspected malicious content

Analytics Dashboard

Campaign List View

See all campaigns with key metrics:

  • Campaign name and status
  • Sent count
  • Open rate
  • Click rate
  • Last sent date

Campaign Detail View

Drill down into individual campaign performance:

  • Detailed metrics breakdown
  • Timeline of opens and clicks
  • Top clicked links
  • Bounce and complaint details
  • Subscriber-level engagement

Best Practices

Monitoring Performance

  • Check analytics regularly after sending campaigns
  • Compare performance across different campaigns
  • Identify trends in engagement
  • Use data to improve future campaigns

Improving Engagement

  • Test different subject lines to improve open rates
  • Use clear call-to-action buttons to increase clicks
  • Segment lists to send more relevant content
  • Monitor bounce rates to maintain list health

List Health

  • Regularly review bounce rates
  • Remove hard-bounced addresses
  • Monitor complaint rates
  • Keep unsubscribe process simple and clear

Privacy Considerations

  • Tracking requires images to be loaded
  • Some email clients block tracking by default
  • Open rates may be lower than actual engagement
  • Click tracking is more reliable than open tracking

Understanding Metrics

Open Rate

Open rate measures how many subscribers opened your email:

  • Industry Average: 20-25% for newsletters
  • Factors: Subject line, sender reputation, timing
  • Limitation: Only tracks when images load

Click Rate

Click rate measures how many subscribers clicked links:

  • Industry Average: 2-5% for newsletters
  • Factors: Content relevance, call-to-action clarity
  • More Reliable: Less affected by email client settings

Bounce Rate

Bounce rate measures delivery failures:

  • Acceptable: < 2%
  • High: > 5% indicates list quality issues
  • Action: Clean list if bounce rate is high
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